Now that many Assistants choose to work virtually or from the office, it is essential to make intentional choices about how you communicate. How do you show up at the office, and how do you show up on video calls? The choices you make are equally crucial for your personal brand. Over the last eighteen months, we have all gotten used to being on video calls and ensuring our cameras are turned on and look professional on-screen. With the return to office-based working, it is still essential to present your brand well on camera and communicate your value on screen and in person.
When you are in the office, be intentional about your face-to-face communication. Who do you want to see, how will you make yourself visible, and what will you achieve in the office?
Now that we are so connected, many people are vying for your Executive’s time and attention. Communication is constant, and it is hard to stand out in all of that noise. I know a lot of Assistants will understand how it feels to not have time with their Executive and not be prioritised. Personal branding and consistency can help cut through. Knowing who you are, your strengths and where you add value and then consistently displaying those attributes makes you authentic and at the forefront of someone’s mind.
Now is not the time to be a wallflower. It is essential to set boundaries and be intentional, but you have to balance that with proactivity, visibility and consistent availability. You don’t always have to be available, but your Executive and colleagues should know when they can reach you and when they can’t. Being able to thrive in a digital and hybrid setting will set you apart from other members of your team, especially when you are proactive and authentic in your transactions with your Executive.