Hello, nice to meet you. Here is everything you need to know about Practically Perfect PA.

Launched in October 2011 by Nicky Christmas, writer, international speaker and former Executive Assistant for Global Organisations in London and Barcelona. Practically Perfect PA is the go-to blog for Personal Assistants, Executive Assistants, Office Managers and Administrative Professionals at all levels of business seeking support, information and guidance in their chosen profession.

Practically Perfect PA offers practical tips, honest advice and all kinds of career development support specifically for assistants. We cover a huge range of topics because the role is pretty varied. You will find articles on:

  • Career Development
  • Core competencies for assistants
  • Key skills
  • Office Technology updates and best practice
  • Job hunting
  • PA Industry news and reviews

Since 2015 Practically Perfect PA has also organised events for the PA profession. We hold the annual Future Assistant Conference, which has sold-out for the last two years, Assist Travel, Assist Regional Events and Assist Training.

In 2017, Practically Perfect PA launched the very first virtual summit for PAs through an innovative crowdfunding campaign. To join our next Virtual Summit check out our events page.

It is fair to say the assistant role has changed significantly and we are proud that Practically Perfect PA has been part of the journey for over 5 years. We will continue to support assistants, give real value through advice, resources and the tools to work effectively in this often undervalued but incredibly important profession.


The Practically Perfect PA community continues to grow year on year and we are now a tribe of tens of thousands. If you are a motivated assistant who wants to improve and grow your skills, there are a few different social media platforms you can use to follow us but first make sure you sign up to our regular newsletter.

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Here at Practically Perfect PA we do events a little differently for assistants. Career development, practical advice, key skills training and of course networking are at the very core of our events. We ensure our events are fun, relaxed and a great space for assistants to learn from experienced speakers and from their peers. Throw in some creative event design and relevant suppliers, we make sure our attendees have a great time while gaining practical skills and best practice they can take straight back to the office. For more information on our events and to book your place at our next get together you can find all the details here.

Images from our Events

Matching assistants with suppliers

With thousands of the Practically Perfect PA subscribers purchasing products and services for their organisations throughout the UK we know the market is active and it is clear that a large amount of spending power rests within our readership. Our readers love what we do and look to us to find the vendors and services that help keep their offices happy, inspired and running smoothly. If you would like to introduce your products or services to our readers you can find more information on how to make that happen here.