Events Management


Friday 26th July 2024


An Online Masterclass for Event Organising Assistants

Friday 26th July 2024 10am EST | 3pm GMT | 4pm CEST

Welcome to our exclusive LIVE Masterclass, specifically tailored for Executive Assistants, Personal Assistants and Administrative Professionals who aspire to elevate their event planning skills.

This two-hour LIVE masterclass is designed and delivered by William Thomson, a renowned creative event designer with over two decades of experience.

Through this Masterclass, you’ll learn to orchestrate memorable and effective events, from intimate gatherings to large-scale conferences.

Events Management Masterclass

In this masterclass, you’ll acquire a range of skills crucial for organising remarkable events.


Learn advanced techniques in event planning, time management, and resource coordination, enabling you to handle multiple tasks efficiently and effectively.


Develop the ability to think creatively, solving problems and innovating in event design and execution, ensuring each event is unique and memorable.


Gain insights into strategic event planning, understanding how to align event objectives with business goals, and ensuring impactful and successful outcomes.


Part One: Laying the Foundations

Welcome to the first part of our Masterclass, “Laying the Foundations,” perfect for Assistants and Administrative Professionals looking to up their game in Events Management. We’ll start with an informal group discussion, setting the stage for what you hope to gain from this session. Share your own event stories, reflecting on what went well and what could have been better in a relaxed yet insightful setting.

Next, you’ll participate in a collaborative activity, arranging the ‘nine steps’ of event planning into a practical framework. William will then break down each step for you, giving you a clear picture of the entire process.

You’ll also have a chance to apply these steps to a past or upcoming event, blending theory with real-world practice. To cap off this section, William will show you the power of setting smart, achievable goals, ensuring your future events are not just memorable but also strategically successful.

Part Two: Creativity and Innovation in Events

In this exciting segment of the masterclass, we delve deeper into the art of event creativity and innovation. We’ll kick off with a group discussion, revisiting the imaginative ideas from part one. You’ll categorise these ideas into two pivotal aspects of any event – content and atmosphere.

Next, William will take the stage with an eye-opening presentation on transforming traditional, run-of-the-mill meetings into dynamic, engaging experiences that captivate audiences. But it’s not all listening – you’ll also get your hands dirty in a small group challenge, brainstorming and planning out-of-the-box creative implementations for future events.

As the world embraces digital transformations, William will share invaluable insights into the nuances of hybrid and virtual events, a must-know in today’s event planning landscape. He’ll inspire you to think creatively about formats for these modern event types.

Additionally, William will share strategies for effective content capture and utilisation, a key element in enhancing the impact and reach of your events. This part of the masterclass will transform the way you think and execute events in the ever-evolving world of event management.

Part Three: Implementing Change and Achieving Excellence

Part three of our masterclass focuses on practical strategies and deep insights for revolutionising your approach to event planning. You’ll delve into the nuances of driving meaningful change in both the planning and execution of events. Through a compelling presentation followed by an interactive group discussion, you’ll explore
innovative strategies that challenge traditional event planning norms.

Next, William will guide you in applying the nine-step framework to real-world scenarios, ensuring you can adeptly integrate these principles into your event planning processes. This hands-on approach helps bridge the gap between theoretical knowledge and practical application.

The focus then shifts to the critical principle of prioritising quality over quantity in event management. William will emphasise the importance of crafting impactful and memorable events rather than simply maximising numbers.

Lastly, the masterclass will include a period of individual reflection, where you’ll be encouraged to set concrete objectives to initiate transformative changes in your future events. This introspective exercise is designed to help you internalise the insights gained and apply them strategically, ensuring you will become an exceptional event planner.

Key Takeaways

Practical Skills

Gaining a structured approach to event planning.

Innovative Thinking

Learning to inject creativity into every aspect of event design.

Adaptable Strategies

Gaining insights into managing both physical and virtual events.

Effective Execution

Mastering the art of running and concluding events seamlessly.

Join the Masterclass

£499 | $635 | €590 | AUD970

  • Access to the LIVE Masterclass on Friday 26th July 2024
  • All Slides and Handouts
  • Access to the post masterclass recording for three months


The Events Management Process Pack

50 Event Management Templates (Value $89 | £70 | €80)

If you’re an Assistant juggling a myriad of responsibilities, organising events can often feel like an added challenge.

However, our Events Management Digital Download bonus, included free with The Events Management Masterclass, makes event planning a breeze, no matter the occasion.

Typically valued at $89 | £70 | €80, these templates are your secret weapon for effortlessly managing any event.

What do our past attendees think?

All great information and lots to think about. Thank you so much William
Michelle Fulton, Executive Assistant
This was a great session – lots of great ideas! Thanks!
Linda Blahut, Executive Assistant
I loved hearing your perspective on questioning everything. It was really a great idea!
Stephanie Mouland, Executive Assistant
My brain is just processing everything – ideas are percolating, and I hope I get the opportunity to FaceTime with my leaders to pass along what I have learned.
Michelle Bercier

This has been very informative. Thank you, William!

Kylene Donaldson, Executive Assistant
This session gave me so many great ideas for my upcoming event! VERY useful!! Thank you!
I appreciated this session so much!
Sharon Kubrakovich, Executive Assistant

Have Questions? We have answers.

Get answers to make the best choice for you.

When does the masterclass start and finish?

The Masterclass takes place on Friday 26th July 2024. The Masterclass starts at 3.00pm GMT and finishes at 6.00pm GMT (10.00am EST – 1.00pm EST | 4.00pm CEST – 7.00pm CEST)

What’s the time commitment?

The Masterclass is 3 hours.

What if I am unhappy with the masterclass?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us, and we will review your request.

Can my organisation pay by invoice?

Yes, get in touch with us. We will send you an invoice for the course. We also offer discounts for teams of Assistants.

How long do I have access to the masterclass?

When you sign up for the masterclass, you’ll also gain access to all the downloadable resources and recorded video training for three months. This way, you can revisit the course at your own pace and at your convenience.

Will the course work for me if I am outside the UK?

Absolutely! We have many Assistants from all over the world who have completed the masterclass. The strategies you’ll learn in Events Management Masterclass are universally applicable.