Saba Ali, PA to Lifestyle Concierge and Celebrity PA

With over 18 years’ experience as a PA, Saba left a ten-year position at Royal Academy of Dance in November 2015 to set up her own business ‘Virtually Delivered’ and work as a freelance.

Some of her clients are HNWIs, VIPs and celebrities including Wayne Sleep OBE. She can comfortably deal with highly private confidential matters, uses her discretion at all times and believes in absolute loyalty.

Her main aim is to take the pressure and everyday stresses away from her clients so they can focus on the things that they would rather do, she is her clients right-hand-woman!

Saba is also a strong advocate of social media and the value it can bring to an individual, brand and company. She successfully manages multiple accounts and has seen a growth in return raising clients profile, marketing products and securing additional income.

She has also organised several events including weddings and birthdays, successfully managing people and their expectations.

Her current success is partially due to the strong and trusting relationships she has built over the years, putting herself forward for tasks outside the remit of just being a PA, self-belief and ensuring a strong support network around her.