Personal branding is the practice of marketing oneself and career as a brand. And just like big corporate brands, personal brands must master on and offline interactions. Me, Incorporated is presented by mar­keting consultant, Lisa N. Alexander, aka The Marketing Stylist®. Lisa will walk students through:

• Building a communication strategy 
• Managing social media
• Executing professional communication
• Mastering first impressions especially as we transition into a post-pandemic world