Did you know that LinkedIn is currently the number 1 space to grow your personal brand faster than anywhere else online?  With 610+ million professionals now on the platform, this is a fantastic opportunity not to be sniffed at.

Most individual LinkedIn profiles appear in search results. If someone searches your name or company in Google, your LinkedIn profile will likely appear within the first few results. That hit could be the key to your relationship going forward, so it needs to be on point, up to date and relevant.  

Success on LinkedIn lies in your ability to build trusting and meaningful relationships with your connections and network. To create this trust, you need to build a solid foundation using your LinkedIn profile and personal brand.

Now you might ask yourself, why is a personal brand necessary? Surely as an individual, you don’t need one, and these only apply to large brands like Coca Cola, Nike or even LinkedIn.  The short answer is everyone has a personal brand whether they are aware of it or not.

Your personal brand is everything that makes up you – your reputation, your personality, your online presence and your energy. Your brand is expressed through all the different ways you communicate.  The first way most people will engage with you is online, and the best way to ensure that you’re delivering your brand is to own it, develop it and maintain it.

As an Executive Assistant, you are also a brand ambassador for your boss, team, company, industry and profession, so it’s imperative that you make it work for you.

Three easy ways to raise your visibility on LinkedIn

You only have a few seconds to make that initial first impression on LinkedIn, and three easy ways to raise your visibility are as follows:

  • Invest in a professional profile headshot.  Statistics show that LinkedIn members with a profile photo receive far more engagement, in fact, 21 times more profile views and nine times more connection requests.  By investing in a professional headshot, you are telling the world that you mean business.
  • Invest in a branded cover photo.  Your cover photo is the space directly above your profile photo. Think of it as your prime advertising space on LinkedIn. Make sure you’re making the most of this space to raise valuable brand awareness.
  • Invest some time on your headline.  The headline is the biggest mistake I see made on LinkedIn.  It is NOT your title. Instead of listing a functional job title, as in ‘Executive Assistant at ABC’, you should list specific keywords.  The formula is simple – what you do, who you help and list the benefits/features.

We live in a time poor society, and you need to have the X-Factor to stand out on LinkedIn and encourage others to click to ‘show more’. 

For more top tips on how to raise your visibility on LinkedIn, please sign up to my website to receive my free ‘LinkedIn Profile Success’ checklist.

I also run a LinkedIn Group called ‘My Super Connector’ where I share top tips and updates: 

If you want to learn more about how you can fully optimise your profile, raise your visibility and personal brand on LinkedIn, please check out Jennifer’s new course ‘LinkedIn Profile Success’ where she shares the secrets to her success on LinkedIn.  

Practically Perfect PA readers qualify for a special 20% discount with the code 20OFFLPS. 

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Thanks to Jennifer Corcoran for providing this guest post for us! Jennifer will be speaking at this April’s Virtual Summit. If you would like to watch her presentation, you can book your place on the Virtual Summit for just £50. 

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