Following Jennifer Corcoran’s fantastic LinkedIn session at the Virtual Summit a few weeks ago I thought I’d follow up with a post on how you can clean up your online presence before starting a job search. Social media has been part of our lives for over a decade now, and we all have a lot of information about ourselves online. I think most of you know that recruiters will look at your online data as much as they will look at the perfect CV you hand over when you apply for a job. The online information will include your Facebook, Instagram, Twitter and of course LinkedIn account along with any other social platforms you post details about your life. Hiring Managers are looking at the online profiles as much as they look at your CV, so you do have to make sure you that your online presence sets the right tone. Here are the steps to follow before you start job hunting.
How to clean up your online presence before starting a job search
The first thing to note is that you don’t have to and shouldn’t delete every social media account. It would probably look odd to a hiring manager if they can’t find anything about you online. You have to be selective about who sees what.
- Check your privacy settings. This is an obvious one, but social media platforms change their privacy settings so regularly you do want to make sure that your settings are up to date. Make sure that only friends can see what you post, what people post about you and add to your timeline, including photos and videos. For example, on Facebook, I have set up my profile so that I approve everything posted onto my profile before it goes live. Again, take the time to make sure your settings are secure so that anyone doing a stringent search will struggle to find out or see too much.
- Make your professional achievements visible. You want to impress the person looking at your online profile so do spend time making sure they can easily find your professional profile. Make your LinkedIn profile easy to access (follow Jennifer’s tips here), bring everything up to date and ask for recommendations and reviews of your performance. If you have photos from your recent charity fundraiser or sponsored run, add those pictures to Facebook or Instagram and make them open to view. Anything that puts you in a good light and makes you attractive to a potential employer can be made visible.
- Share posts that are relevant to your industry or the industry you want to work in. Follow the right people (here are two useful lists of people to follow on Twitter and Instagram), re-post and highlight articles that are relevant and will be helpful for other people in your network. Of course, you should also follow and re-post articles from leading voices in the Assistant industry to show that you are passionate about your career. Remember to follow the organisation that are interviewing you!
- Deactivate old accounts and delete anything that doesn’t put you in a great light. We’ve all heard the tales of prominent people who have had to apologise for old tweets, inappropriate posts and pictures. It isn’t worth the trouble so if you have anything on any of your profiles that doesn’t put you in a good light, delete it. Remember you can also ask Google to remove any unwanted searches that come up on your name or image. Here is the link.
- Change your profile pictures. Your profile pictures are the first images that come up on your search so make sure yours is up to date, professional and remember to delete any profile pictures that are not appropriate.
35 hard skills to include on your EA CV
This cheat sheet will help you get your amazing skills noticed! We have created a list of hard skills that are critical to all Executive Assistants and we have also included an example sentence that you can add to your CV to showcase the attributes that make you a critical business asset.