Many Assistants are being asked to look after their Executive’s online profiles and their organisation’s social media messaging. It can be a time-consuming task that requires some thought because social media platforms change so rapidly. During next month’s Virtual Summit we will look at the structure that you can put in place to manage social media effectively but in the meantime, I thought I’d share some of my favourite tools. Here are 25 tools for managing social media accounts.

25 tools for managing social media accounts

#1 Buffer

Buffer offers a whole load of software to help you manage, schedule and track your social media messaging. It also has powerful analytics that helps you understand what is working and areas that you can improve.

#2 Hootsuite

Another full platform for social media management. You really can manage multiple networks on Hootsuite and bulk upload messages along with viewing what is happening in realtime on each platform.

#3 Co-Schedule

If you run a blog or do any kind of content marketing / social media organising coshedule is a great platform and app. It keeps everything in a calendar format so I can schedule my posts, social media messages and life all in one place.

#4 Sprout Social

Sprout Social is a social media platform targeting businesses who have a team of people working on social media marketing. It helps track projects, tasks, analytics and has a handy inbuilt collaboration tool.

#5 EveryPost

EveryPost is another social media platform but it focuses on multimedia and visual content. Again it helps teams collaborate on content and plan out social media campaigns with analytics to back up your work.

#6 Tailwind

Tailwind is designed specifically for managing your Pinterest and Instagram accounts. You can find content, schedule posts, monitor conversations, amplify your reach and view your analytics.

#7 Hubspot

For those of you that don’t know, Hubspot is kind of a big deal! It is an inbound marketing platform that helps its customers attract more clients, convert leads and close deals. It is an all in one platform that includes social media management, email marketing and lots of great analytics. If you do anything with marketing, inbound or social media management I’d really recommend that you sign up for their blog.


IFTTT stands for If This Then That. It is a website that helps users automate tasks, link apps and control your online world. IFTTT allows users to create simple conditional statements called “recipes” which trigger an action. So for example, if you post something on Twitter an IFTTT recipe will automatically post it to Facebook.

#9 Iconosquare

Focused on Instagram and Facebook, Iconosquare gives you real insights into how you are performing on these two platforms and allows you to schedule and manage your Insta and FB pages.

#10 Unified

Targeted at businesses who need some clarity around their social media campaigns. The platform pulls together all of your analytics and data so that you can understand what is working and what is not.

#11 Friends+Me

The focus here is on Google+, although you can also schedule content for other platforms It is a free social media platform and will help you work out when to schedule posts as well as manage your content.

#12 Post Planner

Targeting small businesses and individuals, PostPlanner helps users post, plan and find great content for social media. The platform also pulls through content on other parts of the web that will also resonate with your clients and potential customers, so that you don’t run out of ideas about what to publish.

#13 Feedly

Feedly is an app and website that aggregates all of your news, feeds and online content into one place. It compiles news feeds from a whole load of sources for users to read and share with others via your social media platforms.

#14 Zoho Social

Another social media platform that helps growing businesses focus on reaching the right customers. You can schedule posts, conduct keyword research and collaborate with your team on one platform.

#15 Agorapulse

An affordable platform for small businesses and individuals to help manage all your social media campaigns and scheduling in one place. This platform also has requeue technology that means you can schedule a post once and the platform will reschedule the content so that you don’t have to worry about it.

#16 Adobe Spark Post

Adobe Spark is great for creating images and videos for social media platforms. It makes the whole process really easy and the end results look very professional.

#17 Canva

The go-to platform for creating social media images. It is free and super easy to use. Here at Practically Perfect PA, we use Canva a lot!

#18 BuzzSumo

BuzzSumo has a lot of solutions for content marketing and SEO but it is also great for keyword searching and finding out what your competitors are talking about on social media and online. Worth checking out for new content ideas.

#19 Tagboard

Tagboard is a really useful tool that pulls together hashtags that relate to your content so that you can make sure all your content is easily found by your potential clients and customers.

#20 Followerwonk

Specifically for Twitter, this platform helps you analyse who exactly is following you, where they are located and when they tweet. You can also find new people to follow and influencers to grow your reach on Twitter.

#21 Bitly

A simple tool that shortens your URLs to give you more room on your posts and also to help you follow links for your analytics.

#22 Visage

Visage is a useful platform if you have a large team working on social media messaging. It forces everyone to follow brand guidelines, colours and visuals. The platform helps you create infographics, presentations, blog images, social images and lots more all following the same guidelines.

#23 Audiense

A platform that helps you segment your audience and understand their demographics, likes, dislikes etc. This is a powerful platform for marketing purposes.

#24 Brand24

This platform monitors what people are saying about your brand in real-time so that you can keep up and respond to all comments, both positive and negative.

#25 Missinglettr

This is a great platform if you are managing a blog as well as social media. It pulls through key sentences from the blog post and creates social media messages that you can schedule across all of your platforms.

If you enjoyed 25 tools for managing social media accounts then do check out our other social media articles. If you want to know more about the Virtual Summit, head over to the Virtual Summit website where you can find details on the speakers, programme and pricing options.