What is Seat Guru

In October 2001, frequent flyer Matthew Daimler launched SeatGuru.com with a single colour-coded interactive airplane seating chart. Having experienced firsthand the vast differences between airline seats, he was determined to collect this useful information and share it with other travellers.  In 2007, SeatGuru was purchased by TripAdvisor, and they now have seating charts for practically every airline. Seat Guru is a website and you can also download their app.

Tech of the week: Seat Guru

What does it do?

Basically, Seat Guru is a database which allows travellers to check which is the best seat on the plane. The database is made up of recommendations from frequent flyers.

Why does it benefit assistants?

This is great if your manager is fussy with their airline seat! You can type the airline, the flight number and the date and the app will tell you which is the best seat on the plane.

Why is it Practically Perfect PA’s tech of the week?

I’ve been using this app for a few years now. I had a particularly fussy Executive who liked to have a specific seat. If he travelled anything other than British Airways he would get a bit panicky. Seat Guru helped me reassure him that he still had a good seat!

Assist Travel

For more tips on business travel please do take a look at our Assist Travel Conference. Taking place on Friday 9th September in London. This is the only business travel event exclusively for assistants. If you book complex trips this is a must attend!

Tech of the week: Seat Guru