What is MailChimp?

More than 7 million people around the world use MailChimp, which means that if you are not already using their services you probably know what they do! Just in case, MailChimp allows users to create and send bulk emails to clients, staff and potential customers. The website works on a freemium model and is priced based on the number of subscribers you have in your email lists. At the moment it is free until you reach over 2,000 subscribers.

What do they do?

MailChimp has a ton of features that make bulk emails easier to design, send and analyse. MailChimp has a great contact database which allows users to manage subscriber lists, profiles and also understand what they are doing with the emails they are sent. It is great for internal communications as well as external marketing emails. It is straightforward and simple to use, the support is good for those new to MailChimp and it can be integrated into lots of different platforms including social media, websites and blogs.

Technology of the week: MailChimp

How does it benefit assistants?

In the past I have been asked to create bulk emails for a number of different organisations. From monthly departmental newsletters, to event marketing emails and general staff communications. MailChimp makes bulk emails look professional and modern. I much prefer to use a bulk email system than send an email direct from my Outlook inbox, if only to save myself deleting hundreds of ‘out of office’ messages. All of the emails are easy to brand with the organisation’s logos and colours and assistants can also keep an eye on who has and hasn’t opened the communication.

Why is it Practically Perfect PA’s technology of the week?

I’ve been using MailChimp to send out my monthly newsletters and marketing emails for just over a year now. I’ve found it really easy to use and would definitely recommend the system for¬†anyone looking to create bulk emails for their organisation.