Effective Communication – What does this actually mean?

I was having a look through my CV recently, just adding a few bits and bobs and generally updating it and I noticed I tell my would-be employer how well I communicate both effectively and efficiently. As I was reading this I thought to myself, ‘what does that actually mean?’ and then it occurred to me that if I wasn’t sure then I doubt any potential employer would be! It is all very well and good saying you are good at communicating but what are the skills and personality traits behind that statement? Also how do assistants apply this skill to their roles? Having thought about it I believe the ability to communicate effectively means the following:

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