Well folks I think we can all agree that Social Media isn´t going anywhere (understatement of the year right?!) In fact, many Assistants are being asked to look after their Executive´s online profiles and their organisation´s meanwhile they have to keep their own social profiles up to date and professional. It can be a pretty time consuming task and it requires some thought because social media platforms change quite rapidly and there are always new and better ways of managing the content. Managing social media is a skill that is in high demand for Assistants and that demand is only going to increase in the next 5 years. Executive´s want to have a social media presence, but managing the technical aspects and keeping all of the various platforms up to date will be the responsibility of their Assistant. So, during the Future Assistant conference, we will be running workshops on how you can manage your Executive´s profiles. Today, I thought I would take a look at managing a LinkedIn profile and share my top tips.
Congratulations! You have an ‘All Star’ LinkedIn profile. You must be doing something right. Before you become too complacent, please ask yourself the following questions.
- Am I really leveraging LinkedIn to its full effect?
- Am I using LinkedIn strategically to grow my Personal Brand?
I’ve been using Instagram for a few years now and I love it! Although since I’ve had kids, I don’t feel the urge to Instagram my life as much as I used to (who needs to see me covered in milk, pureed vegetables and goodness knows what else!) Anyhoo… I’ve been looking into how I can use Instagram for the blog and have found a few really good tips that I thought I would share with you today. Firstly, you may need to explain to your Executive why Instagram is a good social media platform to use for business but once you get over that hurdle there are a lot of benefits. Let me give you a few reasons you can fire at them…
When Nicky approached me to speak about my top tips for beginners at The Assist Conference I was truly honored. I’m a huge fan of Practically Perfect PA and am loving the new look site. Despite my passion for social media I haven’t always been adept at it and was a twitter virgin until The Assist Conference 2015. It is never too late to add a new string to your bow and social media seems to be the way forward for the future Assistant.
If you are reading this post it is more than likely that you are involved in some sort of social media platform be it LinkedIn, Twitter or Facebook (I´m not sure how else you would have found this blog!). That is brilliant and I am probably talking to the converted however I think it is worth saying (or saying again in this case) that social media really can empower assistants.
1. Wearable technology
Google Glass and the Apple iWatch really do seem like something out of a sci-fi film but they will be available in 2015. If my Executives are anything to go by your Executives will also want to try out the latest technology and incorporate it into their working day.
These days most of us will have some sort of social media account. Most often it is Facebook, followed closely by LinkedIn and Twitter. Instagram is becoming ever more popular as is Pinterest and Foursquare. If you have accounts set up on every social media channel (as I do) it can be a little overwhelming dealing with all of the stuff coming at you.
‘We don’t have a choice on whether we do social media; the question is how well we do it?’
Erik Qualman, author of Socialnomics
I started my career as a PA back in 2010 and although it was only four years ago, I’ve really noticed how much the role of a PA/EA/Office Manager has grown and what is now expected of us.
Yesterday I attended the BNC Global Event Show and on a number of occasions I was asked if I work in the event industry. I do not work in the events industry but a strange voice irrupted from my month with the answer ‘yes…well sort of… I’m an EA’.