“No-one will champion you or your career if you don’t.”

Karren Brady

To really start championing your career you have to ensure your clothes work with you, rather than against you. Clothing covers 90% of your body so make what you wear count! Here are The Wardrobe Angel’s Top Five Tips to get your wardrobe going in the right direction:

  1. Personalise the Dress Code. If you are going for promotion or have a promotion in your sights really look at what you are wearing: are you wearing it because someone else was and you thought that was ok to copy? Case in point: ballet flats. Ballet flats are a casual shoe and have no place in a corporate office or even in a smart/casual business. Yet each lunchtime hundreds of women hit the streets in search of a sandwich wearing shoes which aren’t dress code appropriate. Work out what makes you tick and work that naturally advantage instead of blindly copying those around you.
  2. There should be no step change in your work attire during the week. Lots of people make the assumption that they only need to “make an effort” when the boss is in the office or when they have an important meeting coming up. Wrong. Your image is in front of the person who is going to promote you every day. In your office your colleagues, your manager, and your manager’s manager see you every day. They don’t stop seeing you when you don’t make an effort.
  3. Avoid Casual Friday like the plague. Casual Friday is a sure fire way to undo all the hard impact making work you’ve done during the week. I once had a meeting with the Partner of a well-known firm on a summer, Casual Friday day. She wore white linen pants and on the way to the meeting room I saw her white thong underwear. Impact ruined, bad impression made.
  4. Start budgeting for work clothes. Typically, you are at work 5 days a week yet people fail to budget and plan for their work clothes expenditure. I always ask clients “Did you budget for your wedding? What about your summer holiday?” The answer is always “yes.” So think about what pays for your life, your holidays, your car insurance, the food in your fridge: your job. Time to prioritise especially if that promotion is on the cards.
  5. The Magpie Effect. We will more often than not compliment a person wearing a piece of jewellery or a pair of shoes we admire. I call this the MAGPIE EFFECT: use it to your full advantage. Be known for something: great shoes, handbags, jewellery. How do you spend most of your day? Sat at a desk? If so you need to utilise the power of the torso: from your belly button to the top of your head, that is the most visible part of your body and what most people you interact with are looking at.

Remember: your clothes are your visual CV so let them do the talking.

I’ve always envied the capacity of PA’s to organise the heck out of other people’s lives. I organise the heck out of people’s wardrobes; helping them align their wardrobe with their brand, business and job. For more information visit The Wardrobe Angel.

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