‘We don’t have a choice on whether we do social media; the question is how well we do it?’
Erik Qualman, author of Socialnomics

I started my career as a PA back in 2010 and although it was only four years ago, I’ve really noticed how much the role of a PA/EA/Office Manager has grown and what is now expected of us.  One of the biggest changes I’ve seen is how social media now plays a crucial part in the role of an admin professional.

Social media has completely evolved from the early days of Facebook being solely used by students. Twitter, Google+ and Pinterest are now used by companies as a way to market, advertise and connect with their customers with businesses needing someone to manage them to their best potential.

I’ve found a lot of admin professionals are now being tasked with this role, we are not only expected to have a good understanding of, but also know how to use it to benefit the company/individual we work for.

So how do admin professionals become social media experts?

Twitter: It’s a great way for admin professionals to not only build their own online presence but also connect with other PA’s/EA’s/Office Managers and swap skills and ideas. It’s a great starting point to discuss what you know about social media in interviews.

A popular service Virtual Assistants offer is social media management so online presence is particularly important as it’s a way for potential clients see how social media savvy you really are.

Blogs: Reading a variety of blogs is also a great way to learn about social media and become knowledgeable in this area ready for the next team meeting! One of the blogs I read on a weekly basis is Muddywall, it’s an interesting to read and with some great information on the latest social media trends. I try and give myself 20 minutes in the morning to read up either on my way to work or over breakfast if I’m working from home, it’s amazing what you can learn in this time.

Get involved: Even if social media isn’t something you’re involved with at the moment, your next role is likely to incorporate it in some way. You may have a dedicated person or social media team team depending on the size of the company you work for so why not ask if you can learn from them by dedicating a morning to gain some new skills, or ask if you can sit in on meetings to do with social media to ensure you can add your own input.

Events: Check out the latest social media conferences/events happening close to you – what better way to learn more than to listen to experts in the industry? It’s also a great way of proving to your boss that you’re serious about getting involved in this area of your company.

Ruth Cole

Ruth’s biography:

I am a Freelance VA and Part Time Office/Practice Manager passionate about my roles and the industry I am in. The reason I have started to write a blog aimed other admin professionals is not only to share tips/experiences, report from different industry events and connect with other EA’s/PA’s/Office Managers but also to showcase how much this role is evolving and highlight the multiple responsibilities which are now held by admin professionals.I am also a health and fitness enthusiast, particularly cycling, running and yoga (which I’ve recently got in to and I am now hooked!).

You can follow me on Twitter: @RuthCole01

 

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One comment

  • Bea June 12, 2014   Reply →

    Very interesting post. I do think we, PAs/EAs/Office Managers need to be on top of the latest trends, apps and operating systems. We don’t have to know EVERYTHING but at least the basics in case one day someone asks… Always a step ahead 🙂

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