Social Media Do’s and Don’ts for assistants

Social Media Do's and Don't for assistants

Do you think assistants should use social media for professional purposes?

Now I think a lot of you might have guessed where I stand on this question? If you answered positively then yes you would be correct I think using social media for your professional development and networking is an absolute must! That must however does come with a big but! There are many many positives but there are some negatives and you do have to be careful to not damage your reputation in anyway. Here are ten do ‘s and  ten don’ts for using social media professionally…

Don’t forget that everyone is different especially when it comes to humour. You might think you’ve written something hilarious but someone else ..… well… might not!

Do keep your personal and professional accounts separate. If you intend to use your personal account for your life outside of work I would suggest you think about which colleagues to connect with socially because you never know what could get back to senior management.

Don’t post anything you wouldn’t want your manager to see. No matter how much you want to vent your frustrations… don’t! I wouldn’t recommend this for your personal accounts either!

Do use social media for different aspects of your career. Twitter is great for networking and hearing from other assistants, LinkedIn is great for professional development and job hunting, Facebook is useful for interesting articles and receiving updates from relevant companies.

Don’t use swear words or abusive language. Being a bit controversial is good but offensive is bad!

Do post pictures of yourself and your environment just ensure they are professional and not too revealing! Pinterest is a fabulous website for posting images and sharing photos with other assistants.

Don’t over share. You may have strong beliefs or feel overly emotional but social media platforms are not the place to share these thoughts. Instead you want a nice balance of showing your personality while remaining to the point and professional

Do share links and interesting articles you have read as this is a great way to interact with your network and provide support for others.

Don’t spend all day on your social networking sites, remember you still have to do the work you are talking about on social media! Have a specific reason for visiting a website and stick to that a few times a day as it can be easy to fritter away the hours on Twitter, Facebook etc.

Do encourage your company to use social media to interact with clients and potential leads. If you use social media make your manager aware that you have this skill set and can help the company with their social media strategy

Don’t go full steam ahead on all social media platforms if you are new to this. Personally I would start with LinkedIn, build your profile and join a few groups so that you understand how the community works.

Do participate in the conversation. It is easy to lurk behind the scenes particularly when you first start with social media but you must get involved to get the most out of these networks.

Don’t just do social networking, you still have to actually network face to face by attending events and training sessions.  If you are going to any events do tell everyone in your network just in case you can meet in person.

Do keep an eye on your reputation, Google your name every now and again to make sure your details are up to date and remain professional. This is especially important if you are looking for a new job. I would recommend you set up a Google alert specifically for your name, this is free to do and again helpful when job hunting.

Don’t overload your network with just your updates, make sure you spread over people’s updates and comment on other posts and interactions.

Do promote yourself and your achievements. There is never anything wrong with strutting your stuff when it comes to your career and as you know us assistants are not the best at congratulating ourselves when we really should be!

Don’t neglect consistency. If you are going to network using social media ensure you log on at frequent intervals to keep up to date with all of your networks news. Using automated platforms such as TweetDeck or Hootsuite are useful for keeping updated.

Do use social media to engage with potential suppliers and resources for the office. Twitter and LinkedIn are great for seeking recommendations and finding new and interesting suppliers.

Don’t neglect proofreading your updates. Trust me, there will always be someone out there correcting your mistakes!

So that was my do’s and don’ts for assistants using social media. As I said at the beginning of the blog I would highly recommend using social media as I think it really does help assistants realise that there is a worthwhile debate going on and we should be discussing with each other how best to do our job. It isn’t easy and knowing that other people are experiencing the same thing is comforting!

If you would like to connect with Practically Perfect PA you can find me here:

Twitter: @PracticalPA

Facebook: Practically Perfect PA

Pinterest: Practically Perfect PA

LinkedIn company page: Practically Perfect PA

You may also like

9 comments

  • Karen Signorino February 5, 2013   Reply →

    Thank you for a very informative article – Social Media do’s and don’ts for assistants. You made some great points. However, I do need to point out the irony in your last “don’ts” – referencing never neglecting proofreading, and that there are others out there waiting to point out your mistakes. The paragraph that follows that has, in my opinion, 5 grammatical/spelling mistakes.
    Thanks, again, for sharing your knowledge.

  • Ruth February 6, 2013   Reply →

    Wow! I love your write ups. This has been very informative. Nice job

    @ekis2ruth – twitter
    looking for avenues to enlarge my networks and increase my knowledge base.

  • C Lynne February 8, 2013   Reply →

    May I add that you don’t make comments in social media regarding former employers. The person who previously held the job I.am now in posted a comment that was negative toward this employer, even though the separation had been voluntary and on good terms. She has several friends that still are here, and word got around about the negativity posted – never burn a bridge!

  • Rita February 9, 2013   Reply →

    Excellent set of social media tips, Nicky! Although there are many well known ones, there are always a few that are novel, interesting and an eye opener (for me, at least). For instance, I would not have thought of setting up a Google alert for my name! Thanks for that tip. Keep up the good work Nicky. 😀

    • Practically Perfect PA February 11, 2013   Reply →

      Thanks Rita, yes I know it might seem a bit self-involved but if you are out there on the internet it is worth keeping an eye on what is being said about you and what you are saying yourself. Not just useful for celebrities!

  • gertrude ninje February 11, 2013   Reply →

    Thanks for the dos and the don’ts will make use of them and keep in mind.

  • Wende March 9, 2013   Reply →

    Thank you for a well written article. I added it to my Google+ feed. I would encourage you to look into this platform. Google+ has become my preferred means of personal Social Media and I am trying to learn more about this tool for professional interaction as well. There is always interesting content and the Communities feature enables direct access to ones area of interest. In my case, I love art and literature and I can access information about these subjects daily and readily.

Leave a comment

Sign up to Practically Perfect PA

Enter your email and stay on top of things



Sign up to Practically Perfect PA

Enter your email and stay on top of things